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SIL in Soccer

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EYE ON THE BOARD AND PRESENCE IN THE FIELD

A traditional sports supporter, SIL contributes to human development through sports. The sponsorship of the Carioca and Paulista Football Championships, the Brazil Cup and the Brasileirão, further increase the company's visibility and strengthen the brand throughout the national territory, bringing it closer to the consumer public.

See below some examples of these actions developed by SIL.

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ACTIONS FOCUSED IN SPORT

This has been a great step forward in the history of SIL. Sponsorship marketing is our new strategy, as some new initiatives have been adopted in the company related to sports; especially our sponsoring soccer club uniforms with our brand stamped on national and international soccer clubs.

The strategy increases the brand visibility and awareness to the public, whether the sponsorships are long-term, for example: the "Bragantino" team, during the São Paulo Championship, and "Grêmio Prudente", in the "Brasilieirão" championship both in 2010.

One of the specific time-based initiatives was our sponsorship for the "Santos Futebol Clube" and A. A. Flamengo, the Flamengo of Guarulhos, besides punctual actions in the "Copa Libertadores da América", on the Racing jersey, in Montevideo/Uruguay, and the "São Paulo Futebol Clube".

See some of our stamped jerseys with the SIL brand name. 

 

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